Salute to the new generation
Our brand of Hoodies and Sweat Suits was born the year hip-hop catapulted into its greatest era. Before ’91, hip-hop was a vibrant subculture. After ’91, hip-hop took over the world. All year, artists dropped innovative records that would become the most influential of all-time. New Jack directors and actors painted the Hollywood sign black. Hip-hop could no longer be dismissed.